About us
We believe trust start with a great relationship. You deserve to know who's on board!
The Sound of C is a human-powered team of experts, building this community for leaders and entrepreneurs across cities.
Empowering Leaders, Transforming Organizations
Leadership isn’t easy. It’s a constant balancing act: managing growth, motivating teams, solving problems, and making decisions, often with limited time and resources. We know this because we’ve been there. We’ve felt the weight of responsibility, the uncertainty of tough choices, and the drive to succeed no matter what.
At The Sound of C, we’re not here to hand you advice and wish you good luck. We’re partners who walk alongside you, offering the kind of support, insights, and practical tools that truly make a difference. Our ecosystem is built to strengthen leaders, combining coaching, mastermind groups, networking, and continuous learning in a way that’s practical, powerful, and personal.
We’re here to challenge you when needed, support you when things get tough, and celebrate your wins as you grow into the leader you aspire to be.
Together, we create the clarity, confidence, and community you need to lead with impact, not just for your business, but for yourself.
Meryl Schroyen
CEO & Founder
Meryl built The Sound of C because she believed leaders deserved better than going it alone.
She turns complex situations into a playground for new opportunities, brings the right people together, and builds communities that actually mean something. Solutions-first mindset, creativity and persistence, that's what she brings to the table every single day.
Sabine MacDonald
Managing Partner
Sabine drives change. Transformation is her favourite word and she means it. She has a natural eye for the right people and the right rooms, and a network that opens doors. At The Sound of C, she brings that instinct to everything she touches. Connections and well-being, she genuinely cares about both.
Frederique Niel
Chapter Lead, Vancouver
Fred is a business and leadership coach who helps entrepreneurs gain clarity, build confidence, and take action.
She experienced The Sound of C as a member first, felt the impact, and decided Vancouver needed it too. She will coach you, challenge you, and make sure you leave every session with something concrete to act on. Zero fluff, guaranteed.
The Team
Nicolas Santos
Your digital product not performing like it should? Nicolas figures out why, and fixes it. Product strategy, UX and AI. Just clarity.
Björn Hassert
Björn brings your strategy to life. Better not being too tired, he will create a whole work out for your organization.
Rafal Bulgarski
Manufacture? Supply Chain? Operational exellence? Say no more, Rafal is your man, especially in EV!
Shakil Alam
Strategy. Project management. Supply chain. From aerospace to emerging industries, Shakil gets things done.
Diana Renelli
Need Photography? Diana takes your brand to the next level. She makes you look exactly how you should... Damn good.
Craig Swistun
Craig works with charities and nonprofits to help them hit their financial goals. Numbers with purpose, that's his thing.
Our go-to experts.
We work with a bunch of seriously talented people.
Their decades of combined experience will blow your mind.
Why "The sound of C"
"This is the sound of C, the sound which creates a new dimension."
Our name comes from a Belgian new beat band from the 1980s. When Wouter Danckaert and Meryl Schroyen, both Belgian, sat down to start this community... No debate.
It perfectly encapsulates what we're here to do: provide you with that extra dimension necessary for achieving success, both business and life.
